Coverage Map

12am-6am The Sierra's Best Country
6am-8am Morning Show
8am-9am Swap Shop
9am-12pm The Sierra's Best Country
12pm-1pm Local News
1pm-1:30pm View Point Monday only
1:30pm-5pm The Sierra's Best Country
5pm-6pm Local News (LIVE)
6pm-7pm The Sierra's Best Country
7pm-12am Lia at Night

12am-7:30am The Sierra's Best Country
7:30am-7:45am Local News
7:45am-9:00am Swap Shop
9:00am-10:00am The Sierra's Best Country
10:00am-2pm Bob Kingsley's Country Top 40
2pm-7pm The Sierra's Best Country
7pm-12pm Lia at Night

12am-2pm The Sierra's Best Country
2pm-6pm Bob Kingsley's Country Top 40
6pm-8pm The Sierra's Best Country
8pm - 12am Kick Back Country - The classic country tunes you love!

The Sierra Radio Network
3015 Johnstonville Rd
(530) 257-8255 (TALK) / 257-8256
(866) 882-1277 toll free

(530) 257-2121
(530) 257-6955 fax

Chris Montgomery is a Northern California native and has been involved with country music for nearly 20 years. As a singer/songwriter, Chris found his place in the music industry as a recording artist and national touring act in the mid 90's, sharing the stage with artists such as Toby Keith, Little Texas and Marty Stuart. In late 1994, a lifelong dream was fulfilled as Chris took the stage on national television at the legendary Ryman Auditorium, (home of the original Grand Ole Opry) with hero and legend, Willie Nelson.

Chris continues to write his music and perform limited engagements in the local area. Chris is excited to be a part of the Sierra Broadcasting team and to be living here amongst friends and family in Lassen County. Catch Chris LIVE on the morning show or at an upcoming LIVE remote.

Penny Mitchell
I was born in Colorado Springs, grew up in Canon City and am insanely proud to be a Colorado native.I met my husband in college at the campus radio station.Our first date was a media banquet; we got engaged three months later.I was working in Colorado Springs at the time; my Dad came VERY close to putting a station bumper sticker on the back of his tux as he walked me down the aisle, but he knew my Mom would have murdered him.We decided to not have kids and instead are putting our veterinarian's children through school. ;-)†† I am a voracious reader (I actually kind of hate television).I love to hike,†† I've climbed four of Colorado's 14,000 foot mountains.I love to travel.I love ALL kinds of music.I still think radio is absolutely magical.You flip a switch, you're suddenly no longer alone.It's amazing.

Tad Svendsen
Iíve been hooked on radio since I got my first portable set when I was nine years old.I started playing country music on the radio when I was 16, and have been heard on some of the best stations in the nation.Iím a certified gadget fan, but I find I spend too much time charging batteries for my toys.I enjoy looking after the family farms, but don't enjoy paying the bills.I also enjoy reading and learning, but discovered there's a lot more to learn.Iím single, clean my own house, do my own laundry, and live with my roommate of 17 years, my dog Grady.



Colleen Addair
My radio career began in Southern WV at 16.Iíve been lucky enough to host nationally syndicated radio shows:"Colleen's Classic Country USA, and "Cross Country Songs of Faith." -- Past TV stints: Host on the "Shop At Home" network, and Weathercaster.I'm married to Scott, the great hunter (think Duck Dynasty -- beard and all). We have one daughter, Katie, who is about to finish her college career as a registered nurse. We are all country music fans.† †Many evenings at our house are spent fishing at our pond. -- I am the lead vocalist of a worship band.My faith is very important to me. -- I've ridden motorcycles since I was a kid, and LOVE my Indian Chief. We are currently restoring a '69 Camaro that I will drive a LOT. -- Early on, I pledged my heart to Elvis, and then Waylon Jennings. I love how Keith Urban feels the music when he plays, and Kenny Chesney's incredible knack of picking great songs.There are so many talented acts, but the sound that Eric Church and Zac Brown are bringing to country is really cool. I also believe there's a place for artists like Steven Tyler. -- I'm just a country fan. ††Period.

Jessie Addy
I was born in Dallas, TX where my dad was following his radio dream and my mom was a Registered Nurse, but I mostly grew up in Michigan.†† I was the kid in school that wanted to be everyone's friend, so I was in the band (Tuba), hung out with the theatre kids and played basketball, baseball and football.†† My younger brother shared my passion for music, which made for a noisy house growing up.I graduated from Michigan State University (Go Green!) with a degree in Geography and planned on being a teacher.†† I really enjoy any chance to be outside fishing, golfing or skiing....which I have zero talent for any of them.My inside time is spent trying to learn more about wine, trying to learn Spanish and trying to perfect the 3 Chicken dishes I can cook. I'm so grateful to be able to listen and talk about music for a living and maybe I'll see you at a show sometime!

Rich Creeger
Iíve been involved in Country music since I was hired to be a bar back in the early 80ís at the World Famous Gilleyís nightclub in Pasadena, Texas during the height of the Urban Cowboy craze. Although Country music has gone through many variations since then it has always been the first preset on my radio because it still has the foundation of real stories told by real people about real life. Some of my favorite current artists are Chris Young, Brantley Gilbert and Jana Kramer. Some of my all-time favorites are Willie Nelson, George Jones and Reba. My wife Fran and I are a blended family of 5 kids, 2 dogs and a cat and when her and I get some free time (ha ha whatís that?) we usually point the car toward the beach, set up camp and just stare at it.